Evolved Technology Intelligence

State-of-the-Art Television and Video Business Solutions

About ITN Holdings

Complete Video Marketplace & Management Platform

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National Video Networks

  • Television
  • Digital
  • Mobile
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About ITN Holdings

ITN Holdings brings decades of experience and investment building the most advanced, fully operational enterprise of technology, data, inventory and services to the television and video advertising industry.

Uniquely forged with both buy-side and sell-side objectives, and driven to create value for marketers, their agencies, and inventory suppliers to grow their businesses, ITN has continually evolved applications to streamline, automate and optimize legacy processes and workflows into newer and more innovative uses of technologies.

Timeline

As a technology company, ITN uniquely benefits from an extensive history creating innovative solutions designed at foremost not to sell, but to use, pushing for advances that prove to maximize buying and selling business performance.

2018
2017
2016
2015
2014
2013
2010
2008
2007
2006
2002
2000
1999
1997
1996
1995
1994
1988
1983

2018

  • Digital Live Streaming

    ITN’s Cross Platform Video Network is expanded to include live streaming of local newscasts on desktop and mobile devices, with guaranteed audiences included with linear TV news buys

2017

  • ITN Networks Cross-Platform DSP/SSP

    Expansion of ITN’s National Unwired Platform to streamline and automate the planning, transacting and stewarding of video buys simultaneously across all touchpoints

  • ITN Digital Receives TAG Certification

  • Full Development and Launch of PVX for Live External Testing

    Agencies & Stations testing across their business clients and inventory begins December 2017

2016

  • Acquisition of Torrential

    Video technology company specializing in Digital, Mobile, OTT to accelerate ITN’s Cross Platform Video Network

  • PVX External Development Meetings

    Series of extensive work sessions with agencies and stations to identify variances of methods, needs and functionality to adapt PVX for their overall businesses

2015

  • Integrated Demand / Supply Platform for ITN’s National Unwired Business

    Private marketplace communication and transaction dashboard enabling 800+ television stations to provide ITN with inventory, manage delivery and revenue

  • PVX Prototype Demonstrations

    Numerous requests on “programmatic” capabilities, shared the power of ITN’s Demand-Supply Platform by optimizing and ordering 100K commercials in minutes

2014

  • Complete End-to-End Re-Build of ITN’s Sales/Planning/Buying Technology Network on Newest Cloud-Based Architecture

    (React / C# / AWS)

2013

  • Cable & Satellite National Unwired

    Expanded national unwired concept to cable and satellite local inventory through original technology and data innovations to provide greater transparency, performance and accuracy in audience metrics

2010

  • New Optimization Technology

    Designed to match the best use of inventory for each client contract to maximize results most efficiently

2008

  • Complete End-to-End Re-Build of ITN’s Sales/Planning/Buying Technology Network on Newest Client-Server Architecture

    (ASP / SQL / VB.net)

2007

  • Electronic Commercial Verification

    Three separate 3rd party monitoring systems employed for redundancy to verify 99%+ of commercials day of air

  • Exact-Break “C-3” National Commercial Ratings

    Nielsen measured and audited national audience measurement exceeds the standards of the national television marketplace

2006

  • Moms’ Time Research

    Exclusive research and data to provide TV solutions with guaranteed audience on the highest concentrations of moms when they’re most available and attentive to ads

2002

  • A.I.M Technology

    Original technology analyzing all commercial activity by client and category to navigate commercial clutter and develop solutions to increase competitive share of voice

2000

  • Digital Video Commercials

    Among the first companies to deliver digital video commercials to the websites of local broadcast television stations

1999

  • End-to-End Buying & Planning Systems

    Implemented original system built entirely in-house to enable greater customization by streamlining the buying and aggregation of local TV inventory across all markets to custom specifications of hundreds of client contracts

1997

  • Reach Optimization

    First company to have National Unwired data published by Nielsen at the Respondent Level. Developed systems demonstrating national reach and optimization performance

1996

  • NATPE Technology Demonstrations

    First in series of 7 consecutive annual conventions demonstrating ITN’s original technologies built to streamline and manage linear television

1995

  • Automated Program-Schedule Monitoring

    Developed system to maintain individual client contract program restrictions across all U.S. broadcast stations in all 210 US DMAs.

1994

  • Automated Sales/Planning Systems

    Developed internal network of systems to automate data-workflow from Sales proposals and contracts to Planning for national schedule development, aggregation and management

1988

  • National Audience Measurement

    First company to have locally placed television commercial schedules rated directly by Nielsen’s National People Meter

1983

  • Launch of ITN Networks

    Pioneering the “Unwired” Network concept for Broadcast Television