State-of-the-Art Television and Video Business SolutionsAbout ITN Holdings
ITN Holdings brings decades of experience and investment building the most advanced, fully operational enterprise of technology, data, inventory and services to the television and video advertising industry.
Uniquely forged with both buy-side and sell-side objectives, and driven to create value for marketers, their agencies, and inventory suppliers to grow their businesses, ITN has continually evolved applications to streamline, automate and optimize legacy processes and workflows into newer and more innovative uses of technologies.
As a technology company, ITN uniquely benefits from an extensive history creating innovative solutions designed at foremost not to sell, but to use, pushing for advances that prove to maximize buying and selling business performance.
ITN’s Cross Platform Video Network is expanded to include live streaming of local newscasts on desktop and mobile devices, with guaranteed audiences included with linear TV news buys
Expansion of ITN’s National Unwired Platform to streamline and automate the planning, transacting and stewarding of video buys simultaneously across all touchpoints
Agencies & Stations testing across their business clients and inventory begins December 2017
Video technology company specializing in Digital, Mobile, OTT to accelerate ITN’s Cross Platform Video Network
Series of extensive work sessions with agencies and stations to identify variances of methods, needs and functionality to adapt PVX for their overall businesses
Private marketplace communication and transaction dashboard enabling 800+ television stations to provide ITN with inventory, manage delivery and revenue
Numerous requests on “programmatic” capabilities, shared the power of ITN’s Demand-Supply Platform by optimizing and ordering 100K commercials in minutes
(React / C# / AWS)
Expanded national unwired concept to cable and satellite local inventory through original technology and data innovations to provide greater transparency, performance and accuracy in audience metrics
Designed to match the best use of inventory for each client contract to maximize results most efficiently
(ASP / SQL / VB.net)
Three separate 3rd party monitoring systems employed for redundancy to verify 99%+ of commercials day of air
Nielsen measured and audited national audience measurement exceeds the standards of the national television marketplace
Exclusive research and data to provide TV solutions with guaranteed audience on the highest concentrations of moms when they’re most available and attentive to ads
Original technology analyzing all commercial activity by client and category to navigate commercial clutter and develop solutions to increase competitive share of voice
Among the first companies to deliver digital video commercials to the websites of local broadcast television stations
Implemented original system built entirely in-house to enable greater customization by streamlining the buying and aggregation of local TV inventory across all markets to custom specifications of hundreds of client contracts
First company to have National Unwired data published by Nielsen at the Respondent Level. Developed systems demonstrating national reach and optimization performance
First in series of 7 consecutive annual conventions demonstrating ITN’s original technologies built to streamline and manage linear television
Developed system to maintain individual client contract program restrictions across all U.S. broadcast stations in all 210 US DMAs.
Developed internal network of systems to automate data-workflow from Sales proposals and contracts to Planning for national schedule development, aggregation and management
First company to have locally placed television commercial schedules rated directly by Nielsen’s National People Meter
Pioneering the “Unwired” Network concept for Broadcast Television