Advantages

Fully Integrated Demand-Side & Supply-Side Platform Powered by Centralized Automated Intelligence

Demand-Side Business Solutions that drive real results for Buyers of Television & Video

Original Technology Solutions that Advance Business Performance and Innovation through First-to-Market Capabilities

Every Step • End-to-End

Automated Intelligence Connects these Complex, Vital Planning and Buying Functions in an End-to-End Centralized Platform

Pre-Planning

  • Historical Buy Data
  • Budget/Audience Goals
  • Inventory Projections
  • Audience Metrics
  • Flight Dates
  • Demographic Targets
  • Content Environment
  • 3rd Party Cost Data
  • Planning Cost Creation

Tactical Planning

  • Marketplace Intelligence
  • Avails Requests
  • Program Schedules
  • Audience Estimates
  • Estimate Analytics
  • Big Data Integration
  • Scenario Optimizations
  • Schedule Creations

Negotiation

  • Scenario Analytics
  • Historical Comparisons
  • Goal-Results Analytics
  • Factor Detections
  • Scenario Solutions
  • Buyer/Seller Proposals
  • Buyer/ Seller Counters
  • Re-Optimization
  • Order Acceptance

Activation

  • Order Execution
  • Documentation
  • Commercial Encoding
  • Commercial Distribution
  • Traffic Instructions
  • Estimate Monitoring
  • Program Monitoring
  • Electronic Verification

Stewardship/Post

  • Audience Tracking
  • Pre-emption Tracking
  • Automated Makegoods
  • Makegood Offers
  • Makegood Acceptance
  • Re-Optimization
  • Revision Allocations
  • Posting/Reporting
  • Historical Buy Data

Supply-Side Business Solutions that drive real results for Sellers of Television and Video

Original Technology Solutions Aligned with the Interests of Sellers to Advance Performance and Help Grow Their Businesses