Providing media value through operational efficiencies for the media industry at scale
across Broadcast ( Local / National ), Cable, and Premium CTV / OTT
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Solves for today's
workflow inefficiencies

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Creates the foundation for
the industry's evolution

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Fueled by proprietary
technology

  • Creates operational efficiencies for the Demand-Side and Sell-Side; allowing for media value to emerge
  • Clear outline of both qualitative and quantitative goals and needs
  • Audience estimates and projections fueled by ITN's Algorithm for all Nielsen Demo Building Blocks
  • Scenario Creation and Optimization
  • Data Organization and Tools that allow for effortless review and analysis of the options either top line or by unit by unit
  • Real Time exchange of information between sides from pre buy through acceptance of the schedule

INVENTORY
SOURCES

• Local Broadcast, Local Cable, Premium CTV & OTT
• National Broadcast, Cable, OTT (estimated Late 2019)

STEWARDSHIP

• Trafficking, Capability of Encoding Commercials for precise Reporting and Tracking, Make-Good Offers and Acceptance, Re-Optimization

PRE-PLANNING

• Outlining all needs for a campaign from Budgeting to GRP Goals to the specific Content Environment

ACTIVATION

• Inventory Package acceptance by both Demand-Side and Sell-Side

NEGOTIATION

• Ability to exchange both Qualitative and Quantitative needs between Demand-Side and Sell-Side
• Keep track of the information shared throughout process

TACTICAL
PLANNING

• Avail Requests, Audience Estimates and Projections, Marketplace Intelligence, Inventory Optimization, Real Time Scenario Creation and Comparison
Automated Intelligence connects these complex, vital planning
and buying functions in an End-to-End Centralized Platform
End-to-End centralized Platform
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PRESS